I find data the most persuasive. If there are some facts to back up the subject I am more easily persuaded. It makes it more valid to me. I look for these types of arguments because it makes the argument have more truth, it is not just an opinion or story but an actual fact. Some problems with this is that some things can only be argued there is no data or there is sometimes is conflicting data.
I don't mind personal experiences because I like to hear those stories but they are not as persuasive to me. I look for these because it helps explain the writer's interest in the topic.
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